This article had sparked some interest into how to be on social media sites successfully as a company. Having researched further, here are some pocket-size tips to being social-media savvy!
1. Choose a primary platform.
Facebook, twitter, instagram, pinterest or any of the other dozens of social media sites all do different things for your company. But don't dive into all of them, start with a core profile or account on one and build up a following before you move on to the next.
2. Align your accounts.
Once you've built up and introduced a new platform, make sure they are linked. Can your facebook page be found from your twitter and vice versa? The likelihood is that if a customer follows you on one platform, they'll want to follow you on others so let them find you!
3. Integration is key.
Integrating your social media with your marketing campaigns and strategies will be key to the success of the efforts you're putting in (Burrus, 2010). These combined create a strong corporate image for your customers.
4. Accessibility.
Ensure that everybody can access your social media profiles and accounts. Having sites like Facebook blocked on corporate PC's will cause a problem with allowing the company to share and interact with readers.
5. Be active and interesting.
Use your new profiles to develop relationships and communicate with stakeholders of your company. Keeping your content fresh and regular will entice readers and customers. BUT, nobody talks to the boring local in the pub, so don't be a boring profile. Listen to your customers and engage with them, find out what they would like to hear and talk about and develop content to meet these topics.
6. Make mistakes and stay humble.
Don't be trapped into over-paying for a fantabulous new account, start it off and don't be afraid to make mistakes, however, the grammar police on twitter are a force to be reckoned with so spell-check those 160 characters! Learn about the platform first, on twitter - what do hashtags really do? On facebook - should I share links or images?
7. Honesty is the best policy.
Respect the rules of the game and be honest. Steer away from mis-leading information and improper links. Always try to be the 'nicest' guy on the platform, with manners and decorum and you'll soon see you're follower numbers increasing daily.
Further Reading:
Want more info? Some more advice? The following articles and posts should lead you in the right direction!
References:
Burrus, D. (2010) An integrated social media strategy. Campaigns & Elections Inc. 32.11.
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