Having stumbled upon this article discussing how Pinterest makes use of sharing, using and linking information it's clear that organisations aren't using Pinterest correctly and nor are they gaining the best benefits from it.
When you're pinning as a corporation are you making the common mistakes?
This 8 part list should help you to become a future pinning pro!
1. Make the most of your profile.
Fill your profile to your hearts content with all your businesses info, the more information you give the better. Remember to have a clear and recognisable logo, and to ensure your username is the company's full name too.
Forgetting to link your corporate website, facebook and twitter is a big mistake. If they're following your boards, they'll want to follow you on other social media sites too!
3. Pinterest for Businesses
Not having your page set up as a proper 'business' page. Without it you can't use Pinterest Analytics, so click here and get that sorted ASAP. Once you've done that, let people know your business is on Pinterest, post your profile to your other social media sites and add the Pinterest logo onto your website too. Enabling rich pins will allow real-time pricing to accompany any images pinned from your website.
4. Mixing Business with Pleasure
There's a time and a place for combining those worlds, and Pinterest isn't it. Have a quick check to ensure you're not mixing personal boards with business boards. If you are, your best bet is two separate accounts!
5. Making Connections
Following the right accounts is essential. Aim to follow other Pinterest Business accounts and local businesses to encourage engagement. Following similar companies and interest-boards will supply you with new inspiration and ideas daily!
6. Pin the right materials.
Images should be no bigger that 554x5000 pixels. All links should be in working order and relevant to the image. When re-pinning, also ensure the caption is appropriate. Check your pins! Make sure items are being pinned to boards with appropriate title, and keep them categorised correctly!
7. Missing out on the Pin It! button.
In short, you need it! It makes life so simple and sits subtly in your browser bar. Pin things when you come across them rather than re-pinning from other's boards. So simple, yet so handy.
& LASTLY...
8. Enjoy it!
Make the most of #hastags (but don't over do it!). Post from various reliable sources (not solely your corporate website/blog). Create new boards, adding new inspiration and information for your customers. And always, keep it fresh by pinning often and appropriately.
Further Reading.
Should you want to know more about the wonders of Pinterest as a digital marketing tool, I suggest the following blog posts and articles:
Pinterest for Business
12 Mistakes You Are Making on Pinterest
5 Pinterest Mistakes Businesses Should Avoid
& if you want to copy from the organisations who already 'pin perfectly', this article will help you out there too.
Happy Pinning!
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