Mobile commerce - Is it the future of online shopping?

Are you reading this on your phone? Or maybe a tablet? What else do you get done on that device, your weekly shop perhaps? 

Mobile commerce is becoming more and more common and is appearing in marketing strategies all around the world. BI Intelligence state that almost a third of mobile users have used their gadgets to make purchases on the move. 

Do you use your phone or tablet to purchase your needs and wants? Most of us have done, and will continue to do so. With most high street stores having free Apps available for smart phones, it's just so much easier! 

With more and more people online whilst watching television, even the adverts direct you to their mobile site, knowing you're more than likely to be sat on the sofa with at least one mobile device! And with Apple's latest finger print scanning option, its actually easier to buy a new tune on your phone than it is on a laptop!

But, will that change the future for online shopping as a whole? Is sitting at a desk and browsing ASOS a thing of the past, a task now to be completed on the commute home or at the pub during a boring Sunday lunch with your folks? 

Lets take a look at this quickly, marketing techniques first adapted to include web pages, social networks and digital marketing techniques. These are now being adapted for mobile wireless devices to ensure none of the target market is missed. Businesses are now using mobile commerce to increase their market share and to meet the demands of our newly technology obsessed generation. In the new digital 'always connected' age, customers want to feel empoowered to use mobile technologies to make sure the shopping experience is easier and more pleasurable (IBM, 2014).