Google Adwords is a tool that can help you choose where your company's advert appears. You use the programme to type in key words that you might search when looking for your own website (eg, hotel london, hotel covent garden etc). AdWords then supplies a list of other key words as well as details about how many times the phrase has been searched in the past month, the level of competition and a suggested bid.
Looking more specifically at a fragrance design company based in Sussex, Quintessence Fragrances Ltd, I used Google AdWords to see how often the company gets searched, as well as its competitors. And then at key words that may lead you toward the company's website (eg, fragrance design, fragrance creation).
Starting with broad key words such as 'Fragrance' and 'Perfume' and then narrowed the searches down by location and specifics such as 'creation' due to the company not selling pre-made fragrances from a catalogue but creating a specific personalised fragrance for each brief. This allowed to see how much competition there is and how often these terms are searched each month.
The tool is really useful and I'd recommend using it if you're already established online or if you're looking into creating a website for your company.
Quintessence's website can be found here.
Google adwords can provide us some great supports. Any search engine marketing company use adwords greatly. These facts should be learned perfectly.
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