Getting Used to Google Analytics

Ever wondered who visits your blog? 

Google Analytics (GA) allows you to understand you're audiences characteristics and demographics through the use of their 'The Audience' reports. 

Customization improves the the quality of the insight you can gain into different groups and types of visitors. 

Filtering your page visits can allow you to figure out who engages with your website and can allow business to know where their revenue is coming from. Understanding the information that GA gives you enables you to tailor your content and advertising towards the different groups and audiences. 

For example: 

• Finding out how many page views took place on an iPhone, by people aged 25-34
• Where the views came from, around the world: 

Dan Barker  started using Google Analytics and soon realised his blog was most popular on certain days of the week, allowing him to time his posts to meet the demand of his blog readers by posting on the days that he got the most page views. 

This is just one example of the many ways that GA can help you understand your audience and personalise your blog posts/characteristics to get more people on your blog and increase page views! 

Lots has been written about GA, including guides on how to use it effectively. The following articles might be of interest if you're looking for an insight on how to use GA, I certainly found them very useful!  

• http://econsultancy.com/uk/blog/62528-how-to-use-google-analytics-advanced-segments-a-guide-for-beginners
• http://econsultancy.com/uk/blog/63511-which-are-the-most-significant-new-google-analytics-features
• http://econsultancy.com/uk/blog/63372-10-useful-custom-google-analytics-reports-and-dashboards-for-publishers

http://econsultancy.com/uk/blog/63511-which-are-the-most-significant-new-google-analytics-features

http://econsultancy.com/uk/blog/63372-10-useful-custom-google-analytics-reports-and-dashboards-for-publishers