Google Adwords - The Benefits for Quintessence Fragrances Ltd

Quitnessence Fragrances Ltd is a fragrance creation company that creates scents for manufacturers across the UK, Europe, America and Asia. The company has been running for over 30 years but is strugging to have an online presence. 



Google Adwords is a tool that can help you choose where your company's advert appears. You use the programme to type in key words that you might search when looking for your own website (eg, hotel london, hotel covent garden etc). AdWords then supplies a list of other key words as well as details about how many times the phrase has been searched in the past month, the level of competition and a suggested bid. 

Looking more specifically at a fragrance design company based in Sussex, Quintessence Fragrances Ltd, I used Google AdWords to see how often the company gets searched, as well as its competitors. And then at key words that may lead you toward the company's website (eg, fragrance design, fragrance creation). 

Starting with broad key words such as 'Fragrance' and 'Perfume' and then narrowed the searches down by location and specifics such as 'creation' due to the company not selling pre-made fragrances from a catalogue but creating a specific personalised fragrance for each brief. This allowed to see how much competition there is and how often these terms are searched each month. 

The tool is really useful and I'd recommend using it if you're already established online or if you're looking into creating a website for your company. 

Quintessence's website can be found here.

Enticing Email Marketing - Does It Always Work?

Looking through my numerous emails this morning I started to notice the differences and similarities in the subject lines. At this time of year most are offering deals and sales to entice Christmas shoppers to their site but I thought we could take a closer look at this email from Glossy Box.

The subject line was appealing but not personalised like some of the others, such as those from TheTrainLine and eBay; 

"The golden Limited Edition Christmas box is here!"

It certainly did grab my attention, considering it is something I buy on a regular basis, the 'Limited Edition' aspect created immediate interest.

Upon opening the email, the Christmassy colours and fancy fonts gave the email a prestige feel, making me feel like I wanted the product even more. The links to the site, the products within the 'box' and the 25% voucher all added to the sudden 'need' for the product. 

The well-crafted email is attractive to look at as well as engaging to use; with links to Facebook, Twitter, Instagram and Pinterest I found myself learning more and more about Glossy Box, despite being a regular customer. The social media sites allowed me to see other users reviews of the Limited Edition Glossy Box through their wall comments and re-tweets. 

It could be said though, that Glossy Box could put a little more effort into the personalisation of their email marketing. I know that the company have my details including name and products I've bought from them before (allowing them to know which products I'm more inclined to purchase if the Glossy Box contained them!). 

As I read through my unopened messages, there is a clear reason why. Most are from companies that I have never bought from, and the subject line tells me more than I need to know about the email, allowing me to skim straight past, or even delete without opening.

Glossy Box is definitely one of the more successful email marketing efforts, making me open their emails almost every time. However, personalisation could increase the open-rate and the follow on links to their site and social media. 

Getting Used to Google Analytics

Ever wondered who visits your blog? 

Google Analytics (GA) allows you to understand you're audiences characteristics and demographics through the use of their 'The Audience' reports. 

Customization improves the the quality of the insight you can gain into different groups and types of visitors. 

Filtering your page visits can allow you to figure out who engages with your website and can allow business to know where their revenue is coming from. Understanding the information that GA gives you enables you to tailor your content and advertising towards the different groups and audiences. 

For example: 

• Finding out how many page views took place on an iPhone, by people aged 25-34
• Where the views came from, around the world: 

Dan Barker  started using Google Analytics and soon realised his blog was most popular on certain days of the week, allowing him to time his posts to meet the demand of his blog readers by posting on the days that he got the most page views. 

This is just one example of the many ways that GA can help you understand your audience and personalise your blog posts/characteristics to get more people on your blog and increase page views! 

Lots has been written about GA, including guides on how to use it effectively. The following articles might be of interest if you're looking for an insight on how to use GA, I certainly found them very useful!  

• http://econsultancy.com/uk/blog/62528-how-to-use-google-analytics-advanced-segments-a-guide-for-beginners
• http://econsultancy.com/uk/blog/63511-which-are-the-most-significant-new-google-analytics-features
• http://econsultancy.com/uk/blog/63372-10-useful-custom-google-analytics-reports-and-dashboards-for-publishers

http://econsultancy.com/uk/blog/63511-which-are-the-most-significant-new-google-analytics-features

http://econsultancy.com/uk/blog/63372-10-useful-custom-google-analytics-reports-and-dashboards-for-publishers

Loads Of Data - Boring or Inspiring?

If you were to be given 90,000 hours worth of video, would you find it boring?

In this incredibly inspiring lecture, Deb Roy relays his experiences of bringing home his first born child and all the momentous moments that occur during the first three years of life - learning to walk, learning to talk, understanding emotions. These moments are incredibly special for all parents and I'm sure that a lot of them would love to relive those moments if they could, the pride they felt watching their baby learn. 

Roy did just that, by installing cameras to his family home, he can review those special moments again and again. He captured every moment of his son's first three years in 90,000 hours of video and 140,000 hours of audio. 

The lecture shares not only those momentous moments - there's a lovely moment of his son's first steps - but also tracks the way in which his child learns and grows and slowly becomes a toddler that can walk, run, jump and more specifically - talk. 

This lecture is an inspiring look at how youngsters track their caregivers actions and speech and eventually grasp the concept of speech. 

So, who said 'too much data is boring?'. Because I think they got that wrong. Lots of data can be so many things, if it is explored with an open mind and a purpose. Deb Roy's data is explored and explained in the most inspiring of ways. Check it out for yourself. 

The Start of the Beginning

And here goes, the start of this blog, exploring digital marketing and all of its wonders.